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Cryptomarketing in 2020: successful application of strategies from MLM and the beauty industry

Cryptomarketing in 2020: successful application of strategies from MLM and the beauty industry

Cryptomarketing in 2020: successful application of strategies from MLM and the beauty industry
Over the past decade, the crypto-industry has proven to be a unique industry with a specific audience, which requires a no less specific approach. In this regard, in 2020, the advertising activity of crypto companies is significantly different from that to which banks and various financial companies resort. Industry leaders prefer not to rely on traditional online advertising on Facebook, Instagram and YouTube. They follow a different path: they work with bloggers (opinion leaders and influencers), rely on MLM marketing referral programs and actively organize various contests and sweepstakes with generous prize pools. The CoinDesk portal claims that crypto marketing this year is strikingly reminiscent of marketing in the beauty industry, and here it is no less effective.

General concept

Michelle Fan, a blogger with a million YouTube subscribers, is using the same techniques to spread skin care life hacks and the idea of financial freedom through bitcoins. Moreover, she assures that the leaders of the crypto industry, like her, use marketing schemes from the beauty industry, even if they themselves do not know about it.
Both areas prefer to use the DTC (Direct to Customer) business scheme, independently creating and then promoting and selling goods / services, working as closely as possible with the community. Sales are built through aggregated retail platforms like Amazon, Etsy and Shopify, or even through accounts in popular social networks.
Industry leaders in developing countries often resort to the latter option, where large sites like Amazon simply don’t work or aren’t popular. For example, Michelle Haber, a bitcoin maximalist from Libya, made it clear in CoinDesk’s comment that social networks and chats are today the most effective way to distribute goods / services in crypto topics. He said that local traders in order to “educate” the audience help buy hardware wallets, selling them through groups on social networks. Buying yourself Trezor or Ledger in another way is often simply impossible.

Work with opinion leaders

Michelle Fan is not the only person from the crypto-community who notices the similarities with the beauty industry. So, Maria Paula Fernandez, who actively uses the services of the DeFi sector and is seriously interested in the topic of skin care, gave the CoinDesk portal a similar comment.
She notes that in both cases, society has become accustomed to relying on the opinion of society itself, rather than trusting the views of the world’s leading media. Therefore, in both sectors, the so-called influencers are very popular — opinion leaders and bloggers who disseminate information among their audience on YouTube, Instagram, TikTok and other social networks, receiving a reward for this.
Crypto-companies very often, like firms from the beauty industry, provide their products to opinion leaders for review and further “instruction” of their subscribers. Maria Paula Fernandez does not see anything shameful in this. Observing the experience of bloggers, subscribers begin to acquire a kind of crypto-education and disseminate the information through the word of mouth. Thus, the crypto-community grows.
The most successful bloggers over time can count on sponsorship from one or another crypto company.
For example, the podcaster Marty Bent, whose show is now funded by Unchained Capital and Square, the developer of Cash App, witnessed this scenario. The latter, by the way, in addition to Bent sponsor also podcast Joe Rogan and rapper Lil B.
Many other large companies, including the Kraken exchange, have resorted to this strategy. They are just as interested in sponsoring reputable content creators who promote products among loyal subscribers. The U.S. exchange sponsors the Reckless VR crypto start-up, founded by Udi Wertheimer for crypto-conferences in virtual reality, and the famous podcast Peter McCormack, who launched his own media brand Defiance last year. Having started his career as a hobby, McCormack turned it into a business of his life, thanks to which he earned about $1 million for 2019.
With all this, working with bloggers is a great opportunity to enter foreign markets. This is understood at Crypto.com, where they use opinion leaders to attract the Russian-speaking and Turkish-speaking community. Does this approach give a result? Judge for yourself: over the past six months, the number of startup users has doubled and currently stands at more than 2 million people.

Referral Bonuses and MLM Marketing

The development of products within the community often turns into MLM marketing strategies, which require the presence of referral bonuses and bonuses “in depth” — favorite schemes of cosmetic brands. They use a multi-level reward system for attracting partners, where you can usually get a bonus not only for personally invited, but also for “friends of friends and their friends”. Thus, opinion leaders who distribute crypto products often receive a portion of the funds that people invited by them will pay for the product / service.
The relevance and effectiveness of the trend is confirmed by the fact that these methods are not shy to use not only crypto start-ups, but also top cryptocurrency companies, widely known throughout the industry. A prime example is SatoshiLabs, a company that manufactures and distributes Trezor wallets. The head of communications, Iva Fizerova, confirmed that she is actively resorting to “affiliate marketing” with bloggers as an alternative to paying them for direct advertising.
No less vivid examples are the largest crypto exchanges Binance and Gemini, which managed to succeed not without the help of referral systems copied from the multi-level marketing campaigns Avon and Mary Kay, which they have been using for decades.
Instagram blogger Chjango Unchained has been earning good bonuses for several months running after posting a referral link to Gemini on her profile. When her subscribers register on the exchange and buy cryptocurrencies worth more than $100, she receives $10 in BTC. According to her, she is doing a good deed. The blogger wants people who are interested in her opinion on digital money to start their crypto path on Gemini, and not, for example, on Coinbase, because the latter charges “crazy commissions”.
Referral system bonuses are a typical phenomenon for many crypto companies, and successful bloggers are happy to use this. A prime example is Michael Gu, known by the pseudonym Boxmining. It has been distributing information about digital money since 2012, having gathered an audience of more than 200,000 subscribers on YouTube and more than 3,500 participants in Telegram chat during this time.
Despite the fact that the manufacturer of hardware wallets Ledger does not sponsor its activities, it places referral links in the video descriptions and collects voluntary donations from subscribers. As you might guess, he feels rather well. At the same time, he emphasized that user activity during the coronavirus pandemic is only growing, especially after YouTube began to put sticks in the wheels of the creators of crypto-content.

Gifts, contests and sweepstakes

Making a small gift is a great way to introduce an audience to a new product. In the cryptocurrency market, this has long been relevant.
Coin creators eagerly carry out airdrops and bounty campaigns, allowing the crypto community to test the new coin. A similar approach is popular in the beauty industry. Samplers of perfumes and branded magazines with smells have led many girls to buy full-fledged versions of the fragrance.
In addition to the cryptocurrency developers themselves, a similar approach is also used by cryptocompanies of a different direction, which cannot conduct airdrops due to their technical features (for example, this is true for manufacturers of hardware wallets). Therefore, they organize more classic contests and sweepstakes. For example, they play a wallet for reposting on social networks or videos published on YouTube.
It is noteworthy that cryptobrands in this area are even more active than cosmetics manufacturers. They work not only with trusted bloggers with many subscribers, but also help to become less “untwisted” users. Therefore, they periodically assist them in organizing draws in order to attract subscribers who could potentially become new customers.
Iva Fizerova from SatoshiLabs confirmed that Trezor manufacturers periodically help users attract new followers through the distribution of gifts. Moreover, this approach brings excellent results. By working with the community this way, they have managed to sell hundreds of thousands of wallets. But most importantly, a reputation of the brand has formed around the product, warmly received by the audience. And this effect is so strong that the company simply does not see the point in spending money on traditional expensive advertising.
Most importantly, despite all the problems of 2020, including the coronavirus pandemic, which seriously hit the global economy and, accordingly, people’s wallets, demand for products did not fall. This approach remains effective, while the percentage of successful conversions in traditional advertising has probably decreased. Fizerova noted that over the past three months they have recorded a steady increase in demand for goods. Moreover, they even had to solve delivery problems, if only the buyers got the desired devices in a timely manner.
A similar approach and results are observed with other manufacturers of hardware wallets. Thus, Rodolfo Novak, co-founder of Coinkite, confirmed the growth in demand for products, despite the pandemic. Working with the community is their main marketing strategy, because it really gives results. Over the past three years, they donated about 50 wallets to YouTube reviewers. Novak is proud that their “users help other users.” According to him, this approach allows you to sell products at a lower price, since the cost of goods does not include high costs for familiar marketing campaigns.

Are marketing strategies effective? More than

The cryptocurrency market relies on marketing strategies that have established themselves in the beauty industry, which in the new field are no less effective. Maximum performance is achieved with a killer combination of all three of the above methods. It’s about when the founders of cryptocompanies themselves become opinion leaders. Just look at Changpen Zhao, the head of Binance, or Justin Sun, the project manager of TRON. Both entrepreneurs are bloggers with a huge army of subscribers and are personally engaged in the promotion of their brands, regularly rewarding their audience with pleasant gifts.
It’s easy to guess why industry leaders rely mainly on this type of marketing. Advertising products in the traditional way is expensive, especially for startups, behind which there are still no attractive products with a good reputation. But more importantly, crypto products are quite complex in themselves, so they often need detailed explanations, which are difficult to implement in the framework of traditional advertising. Agree that selling a bottle of Fanta with a new taste is much easier than a hardware cryptocurrency wallet, especially since most people don’t understand what it is.
On top of that, regular advertising is complicated by the fact that media giants regularly block crypto content.
In such a situation, marketing borrowed from the beauty industry seems to be the most acceptable and most effective option. By focusing their marketing budgets on opinion leaders and working with the community, cryptocompanies achieve the desired result, even taking into account the coronavirus pandemic. The crypto community is getting bigger and stronger every day. But the best part is that this growth cannot be stopped.
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Weekly Update: $WIB, $VID, $CHZ on ParJar, Pynk crushes Web Summit, XIO swap bridge, Sentivate reorg... – 1 Nov - 7 Nov'19

Weekly Update: $WIB, $VID, $CHZ on ParJar, Pynk crushes Web Summit, XIO swap bridge, Sentivate reorg... – 1 Nov - 7 Nov'19
Hi folks! We are catching up real quick. Here’s your week at Parachute + partners (1 Nov - 7 Nov'19):

Three new projects and their awesome communities joined the Parachute fam this week: Wibson, VideoCoin and Chiliz. Welcome! And if you missed, we also added Shuffle Monster, Harmony and CyberFM last week. #cryptoforeveryone is getting bigger by the day. Woot woot! In this week’s TTR trivias, we had Richi’s movie quiz qith a 25k $PAR pot. Charlotte's Rebus trivia in TTR on Tuesday had 25k $PAR in prizes for 10 Qs. Noice! Jason’s creative contest for this week was #artdeadmin: “draw/paint/sketch/whatever you imagine a group of the parachute admins doing together”. Click here to check out some of the entries of the TTR Halloween photo contest from last week. Doc Victor (from Cuba) hosted a Champions League wager round in tip room. And congrats to Victor (Anox) for passing his final Medical exams. We have 2 Doc Vics now. One from Cuba and the other from *redacted*.
Some of the top #artdeadmin submissions. Insane talent!
Jason’s running medal collection. Say what!
Andy shared the latest standings in the Parachute Fantasy Football League (#PFFL). Clinton (7-2) is on top followed by Chris (7-2) in second place and Hang (7-2) in third place. So close! As we rolled into November, Parachute crew signed up for Movember. So now we have 3 teams from the Parachute fold, doing a no-shave November for men’s health issues: Parachute (Tony, Cap, Alexis, Cuban Doc Vic, Richi), TTR (Vali, Ashok, Tavo, Alejandro, Marcos, PeaceLove) and TTR-Ladies (Mery, Martha, AngellyC, Liem, Durby, LeidyElena, Charlotte). Show them some support peeps! This is all for charity. Show them some support folks! This week’s #wholesomewed was about “your most precious possession and give us the story of why it is so precious to you”. A whole lot of $PAR was given out for some real wholesome life stories. Best. Community. Eva! Two-for-Tuesday theme for this week: colors! As always, a melodic Tuesday thanks to Gian! And thank you Borna for writing about Parachute and ParJar on the Blockchain Andy blog.
<- This is where Jose creates his magic. Respect / Cuban Doc Vic’s doggo, Symba, could easily be a TTR mascot. Good boi! ->
This week at aXpire there were two separate $AXPR burns: 20k of last week and 200k of this week. Last week’s news recap can be seen here. Congratulations to the team for being conferred the honour of being handed a key to Miami-Dade County by Mayor Carlos A. Gimenez at the 2019 Miami-Dade Beacon Council Annual Meeting & Key Ceremony. aXpire's disruptive solutions like Resolvr (expense allocation), Bilr (invoice management) and DigitalShares (deal marketplace) help hedge funds and PE firms scale through better profit margins. How? Read here. Did you know that the 2gether Ambassador Zone lets you customise referral messages with a #PicOfTheDay while you earn some sweet 2GT rewards? Super cool! There was an upgrade to the platform this week that might have led to a temporary deactivation in withdrawals while the update was being deployed. CEO Ramón Ferraz’s interview by BeInCrypto was released. Founder Salvador Algarra travelled to an ABANCA event for a keynote speech on Fintech innovation. Next week he will be at Rankia's Blockchain and Crypto Tech gathering to speak on "Blockchain, from predicting the future to building it". CardRates’ feature article on 2gether came out this week. The BOMBX:XIO token swap bridge went live. The swap will be open till 15th December. Plus, $XIO is now listed on DDEX and Switcheo. There were some disruptions in the bridge from time to time because of heavy traffic. Hence, the team also set up a manual swap page as an alternative solution. And please be wary of scammers posing as admins to help with the swap instructions. For any doubts, always reach out to accounts with admin tags on the official Telegram channel. The first set of incubated startups will be revealed on the 22nd of November. Ever wanted to find out about the people who frequent the BOMB token chat? Well, the BOMB Board is running a "Humans of Bomb" series to feature some of the most active members. This week, say Hello to Gustavo.
Key to Miami-Dade County awarded to aXpire. Cool!
WednesdayCoin’s founder Mike floated the idea of making WednesdayClub open on all days. The nature of the $WED token will not change on chain. Just that it will be usable inside the DApp everyday. What do you think? Let him know in the Reddit thread. Birdchain’s $BIRD token was listed on Mercatox this week. A new monthly referral contest was launched as well. 50k BIRD tokens to be won. Nice! Want the SMS feature to be released in your country? Start promoting! A featured article on Chainleak capped off the week perfectly for Birdchain. $ETHOS, $AXPR (aXpire), $HYDRO, $BNTY (Bounty0x) and $HST (Horizon State) were added to the eToro Wallet. The airdrops for Switch’s various token holders were distributed this week. As mentioned earlier as well, $ESH and $SDEX are revenue sharing tokens. Winners of the John McAfee contest and trading competition were announced. Congratulations! Tron blockchain support will be added to the Switch-based McAfeeDex next week. The news was covered by Beincrypto, U Today, Crypto Crunch, Altcoin Buzz and Tron’s Justin Sun as well. The Dex was featured in a Forbes article about John McAfee’s views on Libra. The latest community contest at Fantom involves writing educational articles on the platform. If you have been following Fantom developments, then this would be a breeze. Also, USD 100 in FTM tokens to be won. Sweet! Check out the cool $FTM merch on display at Odd Gems fashion. Even though these are not official gear, they have the blessings from the project. CMO Michael Chen sat down for an interview with Crypto Intelligence India to talk about the upcoming mainnet launch. The crew also appeared for an AMA with Atomic Wallet community. The latest technical update covers "Golang implementation of Lachesis consensus" or Go-Lachesis in short. Check out its demo with 7 nodes here.
Parachute presentation (WIP). That’s right. 500k transactions and counting. Wow!
While the Uptrennd Halloween contest got over last week, AltcoinBuzz made a friggin amazing graphic! Don’t forget to follow the Ann channel to stay up to date with the latest from Uptrennd. Founder Jeff Kirdeikis also announced that he will be working closely with PrefLogic on Security Tokens. Jeff’s interview with MakerDAO Biz Dev Gustav Arentoft came out. After some upgrades on Uptrennd, withdrawals are live again. Instead of the weekly meme contest, there was a flyer contest this week. 5k $1UP prize pool for winners. Wicked! The latest community picked TA report was on ETH. And the crew reached Malta for the AIBC Summit. More pics next week! Did you know that you can get Opacity Gift Codes for various plans at ShopOpacity.com? If not, make sure to read up on the Opacity October update. Catch up on the latest at District0x from the District weekly. The District Registry was live demo’ed. Looks cool! Hydro crew travelled to the Web Summit in Lisbon to spread word on the project. They were also represented at the Chicago fintech science fair this week. For a summary of the last few weeks gone by at Hydrogen, you can read the Project update and Hydro Labs update. We have covered most of these in previous posts. For the latest scoop on Hydro Labs, there’s always the Ann channel. Silent Notary’s Ubikiri wallet is undergoing upgrades. One of which is, wallets will be auto-named after creation. A ton more upgrades to be released. Sentivate announced a reorganisation in the company in order to devote full focus on Sentivate. The parent company will close and all resources will move to Sentivate. Here’s another use-case story to emphasise the potential of Universal Web. In the latest community vote on Blockfolio, folks voted overwhelmingly Yes on whether they would like to see more explainer articles on web tech. Also, the epic shoutout from Scott Melker (The Wolf Of All Streets) has to be the best thing ever!
Updated Sentivate roadmap for next 3 months
Pynk travelled to the Web Summit in Lisbon (wonder if they crossed paths with Hydro and SelfKey teams) as an official delegate of the Mayor's International Business Programme and were featured by KPMG. How to catch people’s eyes in a Summit where everyone is trying to grab your attention? With LED back packs. Genius! Such a lit idea, that even Web Summit tweeted it. Woohoo! And then they rocked a series of pitches to get to the big stage. Wins in Round 1 and quarter finals ensured an entry into the semi finals on the main stage. Click here to watch their presentation. Great job guys! Business Insider Poland included Pynk in their list of 12 Fintech companies worth following. The latest Pynk Tank episode delves into deep fakes in political advertising. One of the upcoming features on the platform will be the addition of gold to the daily price prediction tool. Pynk has "absolutely no interest in Bitcoin fanatics, ‘bagholders’ or ANYONE who mentions moons or Lamborghini’s. It’s tacky". This vibes perfectly with Parachute. Read more on Pynk's guide to becoming a super-predictor here. Horizon State announced that it will be resuming business under a new management. Welcome back! The original $HST token will not be supported anymore. The team will be looking into how the token holders are included in the new system. DENGfans, don’t forget to check the mini-projects posted by Mathew in the Telegram channel. Look up #getDENG in the channel. If you’re proficient in excel and VB, get in touch. Shuffle Monster’s $SHUF token is now listed on Dex.ag which acts as a decentralised price aggregator. CyberFM distributed the $CYFM payouts for October this week. Total payout as of 1st Nov is USD 266k+ in crypto. Say what!
Pynk’s LED back packs are a stroke of genius
OST’s Pepo was the 19th most popular dApp on State of the DApps last week. This week it climbed to the 16th position. Upcoming features on Pepo include video replies, threads and debates. Stay tuned! OST crew was at the Web3 UX Unconference in Toronto to talk all things UX. Next week they will be at ETHWaterloo to present and judge the UX award there. SelfKey’s $KEY token got listed on Hong Kong’s Lukki exchange. Like Hydro, the SelfKey team also attended the Web Summit in Lisbon for networking. If you were there, hope you said Hi. Ever wondered how Distributed Identity keeps your information private and safe when blockchains are supposed to be public? Click here to find out how SelfKey does this. More insight was shared into the Chainlink partnership this week by Constellation CEO Ben Jorgensen. The team attended the Air Force Space Pitch Day where it was selected to pitch the platform to attendees. Go get’em! How and why does Constellation do things? Check out the Constellation Principles. The October update for Yazom covers news such as alpha build of the app nearing completion, ongoing deal negotiation with clients etc.

And with that, we close for this week in Parachuteverse. See you again soon. Ciao!
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Weekly Update: $PAR events galore, Parachute Treasure Hunt Winner, Arena Match Roadmap, SelfKey on ETHoutlet... – 18 Oct - 24 Oct'19

Weekly Update: $PAR events galore, Parachute Treasure Hunt Winner, Arena Match Roadmap, SelfKey on ETHoutlet... – 18 Oct - 24 Oct'19
Hiya folks! Long time since I shared a weekly update. Let's see if I can catch up with the latest in the next few days. Wish me luck. Here’s your week at Parachute + partners (18 Oct - 24 Oct'19):

This week’s Parena saw rageagainst take home a cool 50k $PAR by beating Ryan in a quick finale battle. The ParJar Battle Royale for our newest ParJar Pilot partners was this week. A ton of fun and a lot of $PAR (and $AMGO) tipped out. The official numbers of the $AMGO airdrop is out. The event which happened few weeks back saw 27k new ParJar wallets receiving the drop. Sweet! In this week’s TTR trivias, we saw 25k $PAR given out in MrPromise’s 10 question physics quiz, folks getting bamboozled in Charlotte’s Math trivia (10Qs, 2500 $PAR each), Doc Victor’s Video Games and War quiz seeing a participation frenzy for a 25k $PAR pot for 10 questions. Plus, Benjamin hosted a 10Q, 25k $PAR pot trivia based on the 2nd edition of the Parachute Post that he wrote. Even if you didn’t win, you definitely know more about Parachute and ParJar now. Thanks Ben!
Jose is making a Parachute CS map (de_parachute). Awesome! Gamers get ready
KellyBoy won 12,500 $PAR in Jason’s first ever raffle. Another first ever this week was Jason’s #WholesomeWed initiative: participants win $PAR for writing “about what they like about where they live”. Higher tips for photos, descriptions, stories, poems. Thank you Andy, Jason, Trojak, Nico B, Jeff Crypto, Gisele, Andhrew666, Reyna, Tavo (Gustavo), Cap, Zion, Lordhades, Marcos, Evangelina, Jose, Doc Victor, Saman, Richi, Shirin, Elena, Charlotte, Borna, Gl1tch, Bose Grace, Naya, Fadlan, Hanabi, dontouchscreen, Martha, Mariuska, Maiden, Jorge, Abdul, Labyb, CF (not Crypto French :p), Rin, Annerys, Mike India, Santhi, Adrian, Alexis, Frank, Glox, Muksin, Shaq Diesel, Alanys, Daniel, Brian, Yoleidis and Alejandro for the pictures! The Parachute Treasure Hunt finally has a winner. Congratulations to Justin Tobin for winning a boatload of crypto! Also, great teamwork by Harry, Edson, Unique, Reuben, Alimam and Doc Vic for getting the 2nd position. Two-for-Tuesday is back! This time in Parachute. This week’s theme was Rap/Reggae/Reggaeton. Super fun as always, Gian!
PARachuter lunch. PAR is everywhere #PARroundings. Pic courtesy: Sebastian
aXpire announced this week that they were joining the Oracle for Startups ecosystem. This initiative helps startups grow by leveraging Oracle’s PaaS and IaaS platforms. Watch the latest weekly update from Joakim by clicking here. The weekly 20k $AXPR burn can be tracked here. The team also opened up a question form for an AMA next month. Last week, we shared that $BAT is now tradeable/spendable/sendable on 2gether. Read more about it here. The latest feature in the app allows you check price history of cryptos. Neat! Participants of the Crypto Talent competition, don’t forget to check out Salva’s video on foundations of the economy. Founding Partner Luis Estrada will be speaking on AI, Cloud and BigData at the eShow in Madrid next week. Following and chatting options are now live in the WednesdayClub dApp. Noice! The latest WandX update covers developments from the strategic front, especially how the team is navigating the challenges of cross blockchain applications and regulations vis-à-vis Dex’es. As mentioned in the previous updates, XIO will not switch to Binance Chain and will continue to remain on Ethereum. Zachary explained in detail the events that lead to the decision in this article and video. There will still be a token swap but it will be an ERC20:ERC20 token swap to filter out inactive wallets. Details on how to do the swap will be shared in future updates. The first set of XIO incubated startups are also slated to be revealed soon. If you wish to receive regular XIO mailer updates, make sure to register as a Citizen here. Uber cool gif, Jimpanze! This week’s community discussions revolved around utility vs adoption, liquidity pool on Uniswap and multi-collateral XIO.
\"First sneak peek at some conceptual UI/UX of $XIO\". Nice!
$HYDRO is now tradeable on Liquid with a $BTC and $EUR pairing. Deploying Hydrogen’s PaaS for your fintech needs could lead to massive cost savings. Read more about it here. Dedicated socials and website for the Hydro Labs were launched this week. Plus, a Turkish blog. The team travelled to Montreal for Fintech Forum Canada and to Madrid for the BBVA Open Summit. Ahead of the 2019 Fintech Awards in which Hydro is a nominee, the project was covered in an article by Benzinga. And a cool shoutout from Bank Innovation. Hydrogen is also a finalist in the Most Innovative Banking Technology Provider category of the Banking Technology Awards 2019. Woohoo! Hydro's webinar on financial wellness happened this week. The Hydro 2FA solution is now integrated in the Barginex trading platform. A sweet bugfix bounty of $10k HYDRO got scooped up within a day of announcement. Click here to catch up on the latest ongoings on the dev front at Silent Notary. Tech nerds, have a read of Sentivate founder Thomas Marchi’s thoughts on QUIC, HTTP, UDSP and have a go at his riddle while you’re around. OST’s Pepo app launched on Product Hunt and app stores this week. As influencers continue to join the platform, this week we got a chance to see Meltem Demirors, NiMA Asghari and Dennison Bertram in action on Pepo. The latest upgrade features browsable hashtags. OST Founder Jason Goldberg’s fireside chat with CryptoOracle co-founder Lou Kerner is scheduled for next week. OST-backed Pepo and Hornet are now live on State of the DApps. Ahead of the San Francisco Blockchain Week, which the team will be attending, a new bounty was released for attendees. Tons of $OST up for grabs! There’s also a cool bounty for 1k $OST for promoting your blockchain article.
With Halloween right around the corner, Hydro office decorations are on point
Click here to watch the Mycro design & development team work on the app’s processes. SelfKey’s $KEY token was listed on ETHoutlet this week. The listing will provide $KEY with an $HKD fiat on-ramp. Additionally, ETHoutlet also joined SelfKey’s Marketplace. ETHoutlet operates a Dealer Exchange (i.e. traders trade with the platform directly instead of P2P) and has a physical store where people can trade OTC by visiting the location. Want to identify an exit scam before it happens? SelfKey crew’s got your back. Check out their article to learn how. Constellation joined the Board of Advisors at the Portland State University this week as part of an accredited Business Blockchain Certificate program which is also the world’s first such university accredited program. Congratulations! BAGS token group had their 6th Bazaar Upcycle event this week. Plus, a ton of $BAGS were given away for trivia and stickers contest. The Arena Match Fall 2019 Roadmap was published. Some of the updates that will go live are – CS:GO ranked matchmaking, replacement of credits with straight cash in/out (with an optional AMGO toggle), enhanced Perks, new UI, on-demand servers etc. Lots in store! Big up to Pynk for winning the Wolves Summit Pitch Competition. Click here and here for pics from the event. Last week we talked about Pynk's feature in BlockMAG published by the Malta Blockchain Summit. Here's the full scoop. Plus, a cool shoutout from Founder Institute. P.S. Pynk is an FI alumnus.
Arena Match new dashboard prototype mockup
Birdchain announced a copywrite contest this week. Cryptowriters assemble! The team also shared its marketing roadmap. Switch partner McAfeeDex now has 10 portals live with more in line for release. The next updates will contain multi chain support + Onion portal. It is also the 37th most popular ETH-based dApp on DappRadar. Plus, a chance to win 1k $ESH. More media coverage of the McAfeeDex from Bitcoin.com, CoinTelegraph, Blockonomi, The Daily Chain podcast and BLOCKTV this week. Plus, the first decentralised IEO was launched on the Dex. If you missed Fantom’s AMA with CryptoDiffer this week, here’s the transcript to get upto speed. The latest research paper from Fantom's partners at Yonsei University talks about The Economics of Smart Contracts. Have a read when you get a moment. Uptrennd will be introducing a more robust verification system for withdrawals to ensure that the platform stays fair and keeps bad actors away. In addition to the Malta Blockchain Summit, Jeff will also be travelling to CMC’s The Capital and BlockShow this month. In case you get to meet him at these events, chances are you could win some $1UP in the process. Woot! Click here to check out the entries to the video intro contest started last week. Uptrennd now has a Subreddit as well. Starting this week, the crew will be publishing regular TA reports based on community votes. 1UP was voted for the first report. Blockport’s $BPT/$ETH trading pair was discontinued from KuCoin this week as requested by the project. The $BTC pairing will continue to operate on the exchanges. Click here to catch up on the latest district weekly from District0x.

And that’s a wrap for this week in Parachuteverse. See you again soon. Cheerio!
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Binance Blockchain Week 2019

Binance, one of the world’s biggest bitcoin and altcoin crypto exchange by volume, is holding its inaugural Binance Blockchain Week in Singapore from 19 to 22 January 2019. The event will be divided into two main activities over the four days, namely, a two-day hackathon known as the Binance SAFU Hackathon, and the Binance Conference.
The Binance Blockchain Week aims to explore the development of blockchain technology and evaluate its sustainability in the long run. To start the ball rolling, key opinion leaders in the industry have been invited to share their expertise on the matter. The event will also see many regulars, investors, academics, entrepreneurs and technologists from all walks of life in attendance, ensuring access to an extensive range of voices.

https://preview.redd.it/rb6vaiks2ca21.png?width=492&format=png&auto=webp&s=6dcecce37dfaec3556e4796d9745daa35a04a239
Binance SAFU Hackathon
Dates: 19 and 20 January 2019
Venue: PwC Singapore, Marina One East Tower
Theme: Secured Assets for Users (SAFU)
The inaugural Binance SAFU Hackathon is a competition that explores innovative ways to secure digital assets hosted on the blockchain. Leading teams will stand a chance to win free passes to the SAFU Hackathon held next week, while the final victor will be awarded a grand prize of $100,000 in BNB. Overseeing this competition is a panel of judges assembled from various organisations such as the Ethereum Foundation, Binance Labs, PricewaterhouseCoopers (PwC), Tribe Accelerator, and Primitive Ventures.

Binance Conference
Date: 21 and 22 January 2019
Venue: Sands Expo & Convention Centre, Marina Bay Sands
Featuring 70 over high-profile executives, academics, heads of states and industry influencers, the two-day conference consists of many keynote speeches, panel discussions, exclusive networking events and fireside chats surrounding the future of blockchain technology.
Thus far, the list of confirmed speakers include:
With a Twitter account created solely to release teasers of information about the event, founder and CEO of Binance, Changpeng Zhao, certainly seems to anticipate the event..
“We are thrilled to host the first-ever Binance Blockchain Week in Singapore, the finance and technology hub of Asia,” Chang Peng Zhao was quoted in newsBTC’s article. “We look forward to many thought-provoking discussions and debates on how we can further work together to move the industry forward.”
The Binance Conference expo floor will also showcase the most outstanding blockchain innovations this past year, spanning over 50 sponsored booths, of which includes 1SG - the SGD-collateralised stablecoin that has surged in popularity in recent months for its high efficiency and liquidity.

To trade 1SG now, head over to these exchange platforms:
TOP.ONE: https://top.one/index
Kryptono: https://kryptono.exchange/k/home
For more information on 1SG, keep up with its following social media:
Reddit: https://www.reddit.com/use1-SG/
Twitter: https://twitter.com/1SG_2018
Medium: https://medium.com/@support_34903
Instagram: https://www.instagram.com/1sg_sg/
YouTube: https://www.youtube.com/channel/UC_p_8y1geOe0lmB4F3i6Fpg
submitted by 1-SG to 1SG_ [link] [comments]

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